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How to Optimize Keywords for Amazon SEO: Rank Highly for Amazon Searches

How to Optimize Keywords for Amazon SEO

Amazon SEO is the process of optimizing your Amazon product listings to rank in searches for related keywords. When you optimize your product page, you make it easier for Amazon to find your listing. Then shoppers looking for something like your product will notice you.


What is Amazon SEO?

Amazon SEO has one thing in mind: matching customers with sellers. If search engines produce relevant results, it will save shoppers time and therefore, push happy customers to address amazon again. 

Amazon SEO optimization involves:

  • Keyword Optimization

  • Image Optimization

  • Pricing Strategy

  • A10 algorithm

What Is the Role of Keywords on Amazon?

Amazon keywords are phrases people use to find fancied products. That's the set of words people type on the search.
With the right approach, you can:

  • Meet your customers

  • Be Discoverable

  • Increase the chance of sales

Without including keywords, you will fail in the competition. If you don't clue shoppers, they won't find you.

No Customer=No Business. Let's say you sell PC accessories and listed a keyboard on Amazon, and the keyword you use is the keyboard. That's true you are selling a keyboard, but the term is too broad. You cut your chances of getting ranked. Do they want a keyboard for gaming? for the office? Are they looking for a keyboard cleaner?


It's not only about product listing and your job does not end there. You have to find the perfect phrases to describe your product. Otherwise, the A10 algorithm won't understand what your product is about.

How to Get Keyword Ideas for Amazon?

Amazon Keyword Research Tools

Keyword research tools are a great way to pull data in a matter of seconds. Tools include a database of actual search queries that give you a reason to rely on it.

Choose the product that you want to make way for and test Amazon keyword research tools:
Sonar - Free to use with constantly updated database
KTD - Uses Amazon's autocomplete service or suggests a service to find popular keywords.
Ahrefs - This tool helps you keep track of numerous keyword ideas.

Target Amazon Complementary Products

Everything under "Frequently bought together" complements the main product page you see at the moment. Visit your competitors' product pages and check jointly purchased products. That should give you a good idea of the complements you want to target.

Now include complements in:

  • Hidden keywords

  • Descriptions

  • Bullet Points

Targeting complements can increase your traffic. You light up your product for shoppers who aren't directly searching for it and that's not an unethical strategy because they are related to each other.
Sometimes, you do not need to conduct extra searches. For example, if you sell honey, you know that your customers might look for bread or milk. 

Amazon Search Bar

Sound too simple, but it's effective, so don't hesitate to try it.
Go to the search bar and type your product. You will notice the frequently searched suggestions. Those are great hints, and all you have to do is use them in product listings.

Google rankings

Google helps you find what people are looking for. It's good to use Google rankings to develop new product ideas and keyword phrases that people search for on Amazon.
Go to Amazon and type in your product. 

Customer Reviews

Again it's all about understanding the behaviors and languages of customers. If you take a look at customer reviews, you will be able to walk in their shoes. Mainly, you use the words and terms in your keyword strategy. Describe your content with popular phrases, and it will increase your chance of ranking.

Competitor Analysis

Analyze your competitors’ listings to find a list of related keywords. Enter essential keywords for your product in the Amazon search and investigate the ranking results. It will not only keep you on track with the current weather but assist you in making better forethought decisions.

How to Optimize Keywords on the Amazon Product Page?


The product title is the first detail people remark about your product. Precisely, from here shopper decides whether open your page or not. So you have to make this part as distinct as possible. 

  • Indicate the name of the brand in the title. Sometimes people search for products by it, or they pay close attention to this detail.

  • Do not break the limit of 200 characters.

  • Specifications that matter for shoppers: size, free shipping, etc.

  • Product identifying information

Backend keywords

Storm keywords in the backend keyword field. But use it smartly as Amazon limits 250 bytes. One byte stands for each letter or number.

These invisible terms can enrich your listings. Meaning that customers won't ever see it, but your page will rank for their queries.

On top of that, the user may misspell the product name, or two things could have the same functions. You have to be ready for these situations and still rank. It is an opportunity to grasp even a teeny tiny bit chance of appearing in searches.

Bulleted lists

Bulleted lists are a list made up of items listed sequentially with no spaces in between each item. These lists can be used as an outline or for presenting the information. They are descriptive texts about specific aspects of a product worth mentioning. Always try to keep bulleted lists short and simple.

Product description

The product description is a text that describes your product the best. You know better than anyone else why your product's worth money. Try to break down all the benefits and compel them into engaging text. The product description is one of the game-changers when it comes to rankings and conversions. So, don't forget to include keywords in your product description.
The goal is to write a product description that pushes buyers into the final stage. 

Track Amazon Keyword Performance

Your list of keywords is not untouchable; you have to get back to them and track performance. Check whether the listed keyword drives enough valuable traffic. If not, you can remove them and open the way for new opportunities to reach more traffic.
The same goes for backend keywords. 

Are you facing an Amazon marketing challenge?

Get in touch with us, our team will be happy to help.

Arrange a free consultation

Arrange an initial telephone call in which we will discuss your needs and requirements in the e-commerce marketplace. We would be happy to prepare a free brand analysis for your brands.

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