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Getting Started with Amazon: How to Start Selling on Amazon Marketplace

Getting Started with Amazon: How to Start Selling on Amazon Marketplace


When you start selling on Amazon, you become part of the leading e-commerce platform that's home to more than 2 million sellers of all kinds. Competition has always been tough so, you are never too late to start selling on Amazon. However, it is crucial to get acquainted with the fundamentals to make a debut on the platform.

How to Register on Amazon?

Amazon offers sellers two selling plans. Before registering, choose one of them.

  • Individual - Sells less than 40 products a month and does not need advanced tools or features.

  • Professional - Sells more than 40 products monthly and accesses the full package of Amazon selling features.

You will need the following documentation to become an Amazon seller:

  • ID Card

  • Tax Information

  • Bank Account and Bank Routing Number

  • Credit Card

  • Phone Number

How Much Does It Cost to Sell on Amazon?

Subscription Price

  • Individual selling plan implies paying $0.99 per sold item

  • The professional selling plan costs $39.99 per month, and you don't pay amazon for sold products

Selling Fees

The fee is charged per sold item. The amount depends on the percentage of the selling price and varies from category to category.

Shipping Fees

Amazon charges shipping fees according to product category and shipping services selected by the buyer.

What are Amazon Shipping Options?

Fulfillment by Amazon (FBA)

​Sellers sell Amazon ships. This is the main principle behind Fulfillment by Amazon services. Every seller can use the FBA option and send the products to warehouses for automated shipping.

Fulfillment by Amazon (FBA) offers benefits like:

  • Automated and Effortless Shipping

  • Return Management - FBA takes care of return and refund procedures

  • Quick Delivery

  • Using the Storage Space

  • Amazon Multi-Channel Fulfillment- Selling your products to other platforms (eBay, Bigcommerce)

What is the Price of FBA?

  • In-store items are charged based on size and weight. So shipping low-cost items through the platform may cost you more than the worth of it.

  • The more inventory you store, the more it will charge you.

Fulfillment by Merchant (FBM)

Amazon fulfilled by Merchant (FBM) is the method in which an Amazon seller takes care of shipping procedures. The merchant is responsible for storing the product, customer service, shipping, and return management. On the contrary, sellers can handle processes themselves or hire a third party.

What is the Price for FBM?
The shipping rates range between shipping speed and the size of the items. Global shipping rates, approved by amazon, differentiated by countries and regions. 
There are specific packaging Amazon products that merchants need to take into consideration as well.

Get to Know Seller Central Better

​Once you register as an Amazon seller, you will access the Seller Central account. Amazon Seller Central is a portal for managing your account where you navigate through everything and operate the processes. 

Adding Products

You can list products, manage inventory, and create detail pages on Seller central. Here you will find everything that you will need for content creation.

Building Personal Brand on Amazon

You can never lose the personal touch of your brand on Seller Center. You will find everything about the brand registry and enhanced brand content. You will be able to create product pages that will improve your brand capital.

Shipping Options

You will get all the necessary information about shipping conditions. You can take a free trial of the Seller Fulfilled Prime Program and see how it works for you.

Advertise Products

You will understand how advertisement works following sponsored products. Then you can master sponsored product campaigns.


Selling and promotions go hand in hand. Promotions are a great support to boost your revenue, and you will manage them on Amazon Central.

Inventory Management

The platform delivers an inventory page to view, search, and update the inventory.

Monitoring Feedback and Performance

You can monitor the performance on the "Account Health page." It helps you observe your seller account’s performance targets and policies required to sell on Amazon. 

Important First Steps When Starting Selling on Amazon

Create a Business Plan

Selling on Amazon is not something that you decide on and run the e-shop overnight. It requires the same approach as an ordinary business.

Create a plan that will include:

  • Business Mission

  • Marketing Plan

  • Financial Plan

  • Market Analysis Competitive Analysis

Find Your Amazon Niche

Sometimes people are stuck in a situation where they could not start taking action due to a shortage of niche-related ideas. A solid market niche helps ensure that customers address your business instead of going to the competitors.

Be sure to:

  • Check Amazon Bestsellers

  • Explore communities on social media

  • Conduct Keyword Research

  • Explore related suggestions on Google


How Can I Sell Individual Items on Amazon?

Selling individual items on Amazon is a fairly straightforward process. You will need to open an account and follow the steps to start selling your individual items.

Amazon's list of selling criteria includes the following:

  • Must be an individual or an Amazon seller with a professional seller account.

  • You must have at least one item in your Amazon catalog.

  • You must have a shipping address

What Are the Factors that Influence the Order of Products?


If you put a price higher than the competition, the product will end up in lower positions. Amazon will derive your conversion rate according to pricing. That's how it works. 

Query Relevance

Amazon orders your product on relevant search results. How can you hint at an algorithm? Assist it with the proper title, keywords, and descriptions.

Quality of Image

The clearer an image is, the brighter your selling future looks.

Customer Reviews

Amazon favors products with a 4+ rating and ranks them higher than others. People are more likely to stick with them rather than continue the search for 2+ rates.

Be Sure to Get in Touch if You Are Facing an Amazon Marketing Challenge. Our team will be happy to help!

Arrange a free consultation

Arrange an initial telephone call in which we will discuss your needs and requirements in the e-commerce marketplace. We would be happy to prepare a free brand analysis for your brands.

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