Initial situation
Our client, a well-known baby products manufacturer, had high-quality products in their range, but was not sufficiently visible on Amazon. Competition in the baby category was intense, and there was a need to increase brand exposure and drive sales on Amazon.
Goals
The main objective was to activate the so called Amazon Flywheel to increase brand awareness, traffic and sales. Specifically, the following goals were to be achieved:
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Increase traffic through SEO optimization
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Increase brand awareness through the use of Amazon Ads (Sponsored Products and Brands)
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Improvement of the brand store on Amazon to optimize the brand presentation
Measures
1.
SEO optimization: Conduct comprehensive keyword research and integrate relevant keywords into product descriptions, bullets and titles.
2.
Brand Store Optimization: Create an engaging brand store on Amazon that highlights the brand image and product variety.
3.
Amazon PPC: Create PPC campaigns, including Sponsored Products and Sponsored Brands, to increase visibility in search results.
4.
Amazon Sponsored Display Ads to further increase brand awareness and engage potential customers more visually with more brand information.
5.
Amazon DSP: Implement an Amazon DSP strategy and campaign to engage customers who have already been in contact with the brand and drive sales.
Activation of the Amazon Flywheel,
through higher sales and more customer reviews lead to improved organic visibility on Amazon.
+30% Traffic
on product page
by combining SEO and PPC.
+50% Revenue
through effective use of Sponsored Products, Sponsored Brands and DSP campaigns.
Increased brand awareness
on Amazon by 45% within 3 months.
Key takeaway
The step-by-step implementation of all available Amazon Advertising solutions offers brands the opportunity to set the Amazon Flywheel in motion.
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The key to success lies in strategic planning and continuous optimization of all Amazon Advertising measures.
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A combination of SEO and brand store optimization as well as Amazon Ads (PPC, Display Ads and DSP) enables a targeted increase in brand presence.
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Organic visibility benefits greatly from a boost from Amazon Ads.
