What is Amazon Content?
Amazon Content is the term used to describe all of the seller's content, from movies and music to books and apps.
Amazon digital content includes:
-
Titles
-
Bullets
-
Product Images
-
Product Description
Where Do I Get Amazon Content?
Write Yourself
It is possible to produce and manage amazon content and devices internally. If you have a specific team who will commit to content can go for it
You can nominate the person responsible for content curation: managing, scheduling, and implementing. That will help you to keep things under control.
Outsource Writing
Using external resources, such as agencies and freelancers, will save you time. If you hire a great agency, you will connect with a team of experts covering immeasurable ground for you. Not only that, you keep both costs and quality under control at all times.
What Types of Amazon Content Exists?
A+ Content
Amazon A+ Content feature is available to all Amazon sellers. Amazon premium content allows you to describe products of branded ASINs. Therefore, it goes beyond plain text descriptions and standard images.
-
Price- Free
-
Modules- 12 Basic
-
Modules Per Page- 5
-
Max Width: 970px content width
-
Mobile-Friendly- Yes
-
Availability- All vendors
You can include astonishing visuals and grab the attention of users with valuable texts. of branded ASINs
A+ content contains several content types
-
Outstanding Images and Text Layout
-
Product Comparison Charts
-
Bulleted Lists
-
Links to Other Products
A++ Content
A++ Content is similar to Amazon A+ content but different in High Definition images, videos, and interactive models.
-
Price- Paid
-
Module- 16 Interactive
-
Modules Per Page- 7
-
Max Width- 1464px content width
-
Mobile-Friendly- Yes
-
Availability- Invited Vendors
B+ Content
It is a standard product page for items you sell on Amazon. It covers the information you enter when listing a product:
-
Title
-
Description
-
Image
-
Price
Why Do I Need Amazon Content?
Increase Ranking
Amazon is full of brands and products like yours. But if you work your fingers to the bone for content, then you can make a difference. If you thrive on being Amazon SEO-friendly, you will see a massive boost in traffic.
Provide User Experience
Content managers on Amazon can influence buyer decisions. The content uses a superpower, so your product looks deliverable. Include information with a good structure and necessary information. You will create a good user experience.
When Do I Need Amazon Content?
When I want to be successful on Amazon
Content has the superpower to add human touchpoints to your e-commerce page. We trust in the magic of content. It's the best way to stand out from the competition and develop close ties with the audience.
When I List a New Product
Evergreen content is a virtue. Do you want to list a new product? Excellent content with the perfect mixture of copy and visuals will help you grasp the visitor's attention.
Amazon and Content Strategy
Amazon is a very competitive market. It's not enough to have great content and beautiful pictures. You need to think of strategies to get ahead of the competition and make sure you're getting the SEO you deserve.
You can stick with different methods.
-
Create Urge- Selling fast, 2 items left
-
Sale- People love them
-
Gift- Send gifts along with their purchases.
How Do Amazon and SEO Work?
When you visit Amazon, you intend to buy something. It's a good prerequisite for conversion. But the question remains: How do you get potential buyers to choose your product?
Shoppers on Amazon enter a keyword to explore the products they desire. Like Google, users may favor the top results and ignore the others. If you appear on page 4, then you have less chance to convert sales.
Thus, rankings are a critical element of selling on amazon.
You also have to know how Amazon's ranking mechanism, the so-called A10 algorithm, works.
How Does Amazon’s Algorithm Work?
Algorithm A10 determines the ranking feature of the product. Amazon is the world's largest online retailer. The search storms the platform 24/7, and the algorithm has seconds to respond with relevant results. It seems like "Flash" is performing it but, A10 has its priorities to check.
Like Google, Amazon does not reveal precisely how the algorithm works. However, we can assume that the following factors play an essential role:
-
The Price - if retailers place the same product with different pricing, the algorithm will favor the lowest rate.
-
Keywords - we have already mentioned the significance of keywords to determine valuable products and prioritize rankings.
-
Relevancy - the content and images used must be relevant and contain the correct keywords. This concerns both the visible texts and the meta-information.
-
Seller Authority
-
History - how long the merchant has been running the store Amazon
-
Feedback
-
Rating
-
Product Impressions
-
Views from Internal and External Sources.
-
The Availability of the Product
Content Elements that Matter
Now we understand the concept behind Amazon A10 Algorithm, SEO, and content types. It's time to discuss content elements.
How to Create Amazon Content?
1. Create an Amazon listing with the correct keywords and pricing
2. Optimize content for relevancy, seller authority, and product impressions`
3. Set up a successful seller feedback rating
4. Create product images and set up availability for the Amazon product
5. Add the keywords to your website
6. Monitor Success of Content
What are the Elements of Amazon Content?
Title
That's the first thing people notice, and you only get one chance to make a decent first impression. While you should try to fit it under 200 characters, optimization is a critical element that you should dwell on:
-
Include Keywords
-
Brand Name
-
Unique Characteristics (The size of product, quantity, special benefits)
Bullet Points
We all love bullet points. It makes everything so digestible. Highlight any key features and include popular keywords in them. Visitors can then understand and evaluate your product at one glance.
Product Images
Include high-quality images in your content. The net is indulged with crystal clear images. If visitors see the poor quality visuals, the judgment can also transform into the product itself. So, try to avoid the wrong judges.
Product Descriptions
Our other tips elements helped to attract attention. Product listing aims to achieve a conversion. Now we need to 'bring it home.
This is where fluent, relevant, information-rich writing is invaluable. Include the USP of each product and its fundamental properties. Focus attention on how the product will serve the reader.
But don't be long-winded. Keep descriptions tight!
What is the Buy Box?
The Amazon Buy Box is the shopping basket field in the upper right corner of the product page, where the "Add to basket" button locates. Only a seller can win the space directly above the shopping basket field with his product.
By clicking on "Add to the shopping basket," buyers can choose their offer now. It is estimated that sellers under the Buy Box generate around 90% of sales. So whether or not you make it into the shopping basket box can critically affect your sales volume.
How does the Buy Box work?
The 'Buy' button is located directly below the product image, giving whichever seller has the Buy Box a clear advantage on mobile devices.
How do you make it into the Buy Box?
-
You must have had a professional seller account for at least 90 days and complete regular sales.
-
You have to offer new goods.
-
Your goods must be available immediately (goods availability: in stock)
-
The price of your product should not significantly exceed the average price of the product in the previous weeks/months.
-
Last but not least: engaging product descriptions.
Track Amazon Content Success
We have already agreed on the significance of developing goals; therefore, tracking them to understand our current weather is vital. Here you can see the list of recommended KPIs.
