FMCG
Börner Distribution
Börner has been offering quality made in Germany since 1956. With its headquarters in Landscheid-Niederkail in the Eifel, the Börner company represents health and vitality. The company wants to promote a healthy, balanced diet. The products have been generating enthusiasm around the world for over 60 years and making cooking easier.
CHALLENGE
Development of international sales for Amazon Pan-EU
In cooperation with eBazaaris, the Börner brand, which is manufactured and distributed in Germany, was to be internationalized on all Amazon marketplaces available in Europe.
Listing and SEO optimization of the product portfolio on Amazon Pan-EU
Creation of a targeted
advertising strategy for Amazon Pan-EU
Building a reliable distribution and fulfillment strategy for Amazon Pan-EU
PROCEED
Development and implementation of a marketplace e-commerce strategy
Development of an in-depth brand and product understanding
Localization of all image and text content, including SEO optimization of product texts by native speakers on Amazon.co.uk, Amazon.fr, Amazon.it, Amazon.es and Amazon.nl
Development and implementation of an advertising strategy to attract attention at the start of sales on the platforms and to increase sales profitably in the medium term via Amazon Advertising
Development, control and management of a pan-European distribution strategy in the context of existing supply chains
results
SEO optimized SKUs on Amazon Pan-EU
+50
MoM revenue growth in the first 12 months
+10%
Marketplaces within 18 months
>5
Customer Interactions
per month
1,500
100% satisfaction
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“Together with eBazaaris we drove the internationalization of our product portfolio in the UK and achieved measurable results within 3 months. The flexibility and professionalism of eBazaaris now enables us to open up other marketplaces in Europe.”
Thomas Lichter, Head of E-Business,
Borner Distribution International GmbH
